Apple Layoffs: Over 200 Jobs Cut Across Siri and Vision Pro Teams as Company Reshapes AI Strategy

Apple has cut more than 200 jobs across teams working on Siri and Vision Pro, according to reports, as the technology giant reorganises several parts of its software and emerging-product divisions.

The reported layoffs are part of a broader restructuring in which Apple is eliminating some existing positions while creating new roles aligned with its changing technology priorities.

Apple has confirmed that job cuts have taken place but has not publicly confirmed the exact number of employees affected.

Apple Cuts Jobs Across Siri and Vision Pro Teams

According to reports, the layoffs are roughly split between Apple's Vision Pro organisation and teams working on Siri and related software.

Around 100 positions are reportedly affected within the Vision Pro organisation, while another 100 or so roles are linked to Siri and surrounding software teams.

Apple's Intelligent Systems Experience team, which develops AI-related features across the iPhone, iPad and Mac, has also reportedly been affected by the restructuring.

The company said it is realigning teams to evolve its business and deliver better experiences for users, while also creating new positions as some existing roles disappear.

Employees whose positions were eliminated can reportedly apply for other opportunities within Apple.

Vision Pro Team Faces Major Changes

The Apple Vision Pro division appears to be facing some of the biggest changes in the latest restructuring.

Apple has reportedly scaled back its work on Vision Pro gaming and reduced the team responsible for producing immersive video content for the headset.

Immersive video has been one of Vision Pro's key selling points, but producing such content can be expensive and requires significant resources.

Reports indicate that Apple will continue producing some immersive content, although more work could be handled by outside studios.

Apple Rethinks Its Vision Pro Strategy

Vision Pro launched in February 2024 with a starting price of $3,499 in the US. The headset later received a price increase, with its current price reported at around $3,699.

Despite the restructuring, Apple has indicated that visionOS remains an important part of its product strategy.

The company is also reportedly considering future headset products, although the timeline for a new generation of Vision Pro hardware remains uncertain.

Siri Is Being Rebuilt Around AI

The situation with Siri is different from the Vision Pro cuts.

Apple is reportedly rebuilding Siri around a new technical architecture designed for its next-generation AI capabilities.

That transition requires different engineering skills from those used by the previous Siri system. As a result, some existing positions are being eliminated while Apple moves resources and creates new roles around the redesigned assistant.

Apple showcased its updated Siri strategy at WWDC, with a broader rollout expected as development continues.

The restructuring suggests that Apple is placing greater emphasis on AI expertise as it works to modernise Siri and compete in the rapidly developing artificial intelligence market.

Smart Glasses Could Become Apple's Next Big Focus

While Apple is reportedly scaling back parts of its Vision Pro strategy, the company appears to be increasing its interest in smart glasses.

Reports indicate that Apple is targeting a possible smart-glasses announcement around WWDC 2027, with a potential launch during the same year.

Unlike Vision Pro, the expected glasses would focus on a lighter and more practical wearable experience rather than immersive gaming and video.

Apple's strategy could therefore be shifting from a heavy, expensive mixed-reality headset toward smaller AI-powered wearable devices.

What Happens Next?

The latest layoffs highlight a broader shift in Apple's technology strategy.

The company appears to be moving resources toward AI, next-generation Siri and future wearable products, while reducing investment in some areas of Vision Pro development.

Although Apple has confirmed restructuring and job cuts, the company has not confirmed the full number of affected employees.

For consumers, the biggest question will be whether Apple's new AI-focused Siri and potential smart-glasses products can generate stronger demand than its current mixed-reality strategy.